During the last few weeks, Bjorn and I evangelized corporate blogging to Dr Helen Chai, Assistant-Dean of Undergraduate Marketing and Admissions from Bizad. We were pleasantly surprised with their response which can only be summed up in one word: Enthusiasm. It’s really heartening to experience pockets of such enthusiasm in Singapore. My impression of the progressiveness of Bizad has been further strengthened by this project. They were absolutely willing to listen to our ideas and implemented it so fast. Check out the Bizad Blog here. Remember, it’s bba.nus.edu.sg/blog so simple right?
I think Dr Helen’s a really great blogger, blogging at odd-times of the day/night even. I mean how many professors actually bother to spend time blogging on weekends and evenings? How many actually bother to come down to check out their students sing? Check out their student’s ventures? I’m not sure if many people in Singapore would actually understand the impact of this project. As far as I know, I think this is a first among our three universities. The bba blog is now on my daily must-reads. It’s very interesting because it allows me to have a glimpse into the life of a bizad student and their successes. I feel better connected with the people at Bizad too because I hear their voices and their opinions. Overtime, I hope it will develop into a vibrant online community. Good luck Bizad!